Privacy Policy
1. Introduction
Welcome to Branded Residences ("we", "us", or "our"). We are a RERA-approved real estate channel partner registered with the Haryana Real Estate Regulatory Authority (HRERA) under Registration No. 58 of 2017, operating in Gurugram, Haryana. Our platform assists prospective buyers in discovering and enquiring about premium residential and commercial properties in Gurugram.
This Privacy Policy describes how we collect, use, share, and protect your personal information when you visit brandedresidences-gurgaon.com or interact with us through our digital channels. By using our website, you agree to the practices described in this policy.
Our RERA registration can be verified at:
haryanarera.gov.in/admincontrol/registered_agents/2
2. Information We Collect
We collect personal information through the following means:
2.1 Information You Provide
- Full name, mobile number, and email address submitted via lead forms or contact forms on our website
- Property preferences including budget range, BHK configuration, and preferred sector in Gurugram
- Messages, queries, or callback requests submitted through forms or WhatsApp
2.2 Cookies & Tracking Technologies
We use cookies and similar technologies to improve your experience and measure the performance of our advertising. Types of cookies we use include:
- Essential Cookies: Necessary for basic website functionality
- Analytics Cookies: Collect aggregate data about how visitors use our website (e.g. pages viewed, session duration)
- Advertising/Marketing Cookies: Used to track conversions and serve relevant ads across Google and Meta platforms
- Preference Cookies: Store your browsing preferences for a personalised experience
You may manage or disable cookies through your browser settings. Disabling certain cookies may affect website functionality. By continuing to use our website, you consent to the use of cookies as described in this policy.
2.3 Google Ads & Google Analytics
Our website uses Google Ads and Google Analytics to measure advertising effectiveness and understand user behaviour. These tools may collect:
- Browsing behaviour, pages visited, and time spent on our website
- Conversion events such as form submissions, WhatsApp clicks, and phone call initiations
- Demographic and interest data (aggregated and anonymised) for audience targeting
- Remarketing data to serve relevant ads to previous website visitors
Google's advertising features we use may include Remarketing, Google Display Network advertising, and demographic & interest reporting. Data collected by Google is governed by Google's Privacy Policy. You can opt out of Google's interest-based advertising at:
adssettings.google.com
For more information on how Google uses data when you use our site, visit:
policies.google.com/technologies/partner-sites
3. How We Use Your Information
We use the personal information we collect for the following purposes:
- To respond to your property enquiries and connect you with the relevant project teams
- To schedule site visits, property tours, or callback appointments
- To send you updates on new project launches, price revisions, and offers via SMS, email, or WhatsApp
- To measure and optimise the performance of our Google Ads and Meta advertising campaigns
- To analyse website traffic through Google Analytics and improve user experience
- To personalise the content and advertisements you see, based on your browsing behaviour and stated preferences
- To comply with applicable laws and our obligations under the Real Estate (Regulation and Development) Act, 2016 and HRERA regulations
4. Sharing of Your Information
We do not sell your personal data to any third party. We may share your information with:
4.1 Real Estate Developers
With your implicit consent (by submitting an enquiry), we may share your contact details and property preferences with the developer of the specific project you have enquired about, solely for the purpose of facilitating your property enquiry.
4.2 Advertising Platforms
We share data (such as hashed email addresses or phone numbers) with Google and Meta to enable conversion tracking, audience matching, and campaign measurement. This data is used strictly for advertising optimisation and is governed by each platform's respective terms and policies.
4.3 Technology & Service Providers
We may share data with trusted third-party vendors (such as CRM platforms, website hosting providers, or marketing automation tools) who assist us in operating our business. All such vendors are bound by confidentiality obligations.
4.4 Legal Obligations
We may disclose your information if required by law, court order, or regulatory authority, including HRERA or any other body overseeing real estate transactions in Haryana.
5. Your Rights
As a user of our website, you have the following rights with respect to your personal data:
- Right to Access: Request a copy of the personal information we hold about you
- Right to Correction: Ask us to correct inaccurate or incomplete information
- Right to Deletion: Request that we delete your personal data, subject to legal obligations
- Right to Opt Out: Unsubscribe from marketing communications at any time by contacting us or using the opt-out link in our messages
- Right to Object: Object to the processing of your data for marketing or profiling purposes
To exercise any of these rights, please contact us at the details provided in Section 8 below.
6. Data Security
We implement appropriate technical and organisational safeguards to protect your personal information, including SSL/TLS encryption on all data transmitted through our website, restricted internal access to personal data, and regular review of our data practices. While we take all reasonable precautions, no online transmission is entirely secure, and we cannot guarantee absolute security of your data.
7. Data Retention
We retain your personal data for as long as is necessary to fulfil the purposes outlined in this policy or as required by law. Lead enquiry data is typically retained for up to 24 months from the date of last interaction. You may request deletion of your data at any time by contacting us.
8. Contact Us
If you have any questions about this Privacy Policy or wish to exercise your data rights, please contact us:
- Branded Residences
- Website: brandedresidences-gurgaon.com
- HRERA Registration: 58 of 2017
- Location: Gurugram, Haryana, India
9. Updates to This Policy
We may update this Privacy Policy periodically. Changes will be posted on this page with a revised effective date. Continued use of our website after any modifications constitutes your acceptance of the updated policy. We encourage you to review this page regularly.